We are guided by our philosophy that everyone deserves personal care and cosmetic products that are effective and safe for bo ... th the user and the environment. As much as possible, we try to find natural ingredients to fulfill this mission. At the same time, we understand that there are times when a synthetic ingredient may be the more effective or safer choice. Our products are designed with 3 guiding principles: - It must be effective for you. - It must be safe for you and for the environment. - It must use natural ingredients, as much as possible. read more