Lavdas S.A. is the biggest Greek manufacturer and distributor of sugar confectionery. With more than 60 years of expertise, w ... e are the leading company in total candy category in Greece with exports in 30 countries. New product innovation and impulse channel development drive our growth. 25% of total Lavdas S.A. turnover comes from products that did not exist 5 years ago. ZERO CANDIES 0% : As of 2013, Lavdas S.A. targeted the impulse confectionery sector and embarked in the development of new market segment. Market gaps were identified and a differentiated product range was developed capitalizing on key consumer motivations (package innovation /"permissible indulgence"). Subsequent launch of ZERO Candies captured leading position in the respective category, supported by the expansion of own distribution platform in impulse stores. read more