Laureus is a global sports-based charity that works to improve the lives of young people. The first Patron of Laureus was Nel ... son Mandela. At the inaugural Laureus World Sports Awards in 2000, President Mandela said: “Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This has become the philosophy of Laureus and the driving force behind its work. Laureus combines Laureus Sport for Good, the Laureus World Sports Academy and Ambassadors Programme and the Laureus World Sports Awards to form a unique organisation that uses the inspirational power of sport as a force for good. Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz, IWC Schaffhausen and MUFG. read more
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