Keds was founded on the belief that when we feel comfortable inside and out, we can more fully step forward and make our mark ... on the world. Ever since the introduction of the Keds Champion Sneaker back in 1916—the first rubber-soled canvas shoe of its kind, which set the standard for sneakers as we know them today—Keds has been making versatile, comfortable, fashionable footwear to help people move through life their own way. Today, Keds exists to support all women as they step out into the world every day: to laugh with them; to cheer them on; to give them the style, comfort, and support they need to step out and show up in life. To help them look more like themselves so that they can feel more like themselves. No matter where they’re going or how they’re getting there, Keds helps them move through life their way. Keds. Wear yours. Keds is a division of Wolverine Worldwide, the world’s leading maker of casual, work, outdoor, athletic and children’s footwear. read more