KCDMA was founded in 1948 when direct marketing was gaining momentum but modern direct marketing had not been established. A ... small, dedicated group of professionals in direct mail united to protest an impending postal hike, led by direct marketing trailblazer Martin Baier (KCDMA’s first president). Today, KCDMA has about 400 active members, including leading corporations, service providers, consultants and agencies. Led by a 18-member Board of Directors, KCDMA is dedicated to bringing quality, cutting-edge educational opportunities to marketing professionals. read more