Since 1953, KCBD has consistently distinguished itself with a commitment to news and local programming. KCBD has a long-stand ... ing reputation as the News and Information Leader and a tradition of service to the community. It’s the best station in the Lubbock market for your advertising dollars. Your Business can benefit from KCBD’s strengths: Strong Anchors: Abner Euresti, Karin McCay, John Robison, Pete Christy, Sharon Maines, Steve Divine – anchors viewers have watched for decades – are joined by a new group of talented news anchors: Christy Hartin, Annie Taylor, Abby Reed and Natasha Sweatte. Commitment to the Community: KCBD is committed to help the community with Call For Action problem solving and community events such as Komen Race for the Cure, Community Coverage Tour and U Can Share Food Drive. Commitment to News: KCBD covers the Lubbock area with over 25 hours of news coverage each week – more news than any other station in the market. Consistent Programming: Thanks to the strength of NBC Prime (The Voice, Sunday Night Football, Biggest Loser) and high-quality syndicated products, such as Wheel of Fortune, Jeopardy and The Doctors, KCBD has a loyal and stable viewership base. Multi-platform: On-air, online and mobile, all 24-7. Our experienced, professional sales team will work with you: Your business is handled professionally, accurately and with your best interest s in mind. Your advertising schedules are customized using the latest research on the best programming placement for your budget. You are our long-term partner – not a quick sale. read more