Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitc ... hburg opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated and effective work of so many Kayser employees we grew to be the largest Ford dealership in the state. When Paul Kayser began selling the Ford Model T in downtown Madison the city was really more like a small town. Although I have always thought of Madison as having that small town feel it has grown tremendously and very successfully since 1925. However, we still strive to provide small town friendliness while maintaining the low, volume pricing model Kayser has been known for. Kayser Automotive Group has since grown to sell Ford, Lincoln, Nissan, Chrysler, Dodge, Jeep and Ram brands in four Wisconsin communities, Sauk Prairie, Watertown, Pulaski and Madison. In Madison we also sell and service Ford and Isuzu commercial/fleet vehicles for police, municipalities and businesses. Thank you to all our loyal customers and friends, we look forward to seeing you again soon at the dealership. read more