Jim Coleman Toyota is a 3rd generation family-owned dealership founded in 1987. The Coleman family has been selling and servi ... cing cars in the Washington Metropolitan and Bethesda areas since the 1950s. Mr. William Coleman, the founder of Coleman Automotive, had a vision of establishing a dealership with a higher level of class and a superior level of service. He believed that Bethesda residents and Washingtonians alike possessed higher expectations of retailers and he was ahead of his time in striving to deliver a uniquely, customer-focused car buying experience. read more