We’re Itch. We’re here to send pests packing and keep pets healthy, happy and always full of beans (not literally though, ima ... gine the guffs). With the help of talented vets and pet-loving experts, we’ve created a range of smart products to keep fur balls in constant Best in Show shape. From meals to treats, worms to fleas, and guts to teeth, we’ve got all you need to keep your pet fit and healthy today and tomorrow. Headquartered in Leeds, we were founded in July 2019 by pet industry entrepreneurs Jonny and Adam Gould and investor and serial entrepreneur James Cox. We have quickly grown to become a notable name in the pet health and wellbeing world, and we’re proud winners of the Barclays ‘Scale-up Entrepreneur of the Year’ 2021 Award. With the UK cat & dog food market worth £2.7BN (PFMA Market Data 2021), and research by Mintel showing that the pet care market is set to reach £2.1 BN by 2023, we’re in the purr-fect position to take a sizable bite out of the market. read more