iROCKER is the premiere outdoor sports and lifestyle brand specializing in inflatable paddle boards. Launched in 2013, iROCKE ... R’s co-founder and CEO Steve Elder created the company as a passion project with the vision to shake up the paddle board industry and offer customers a strong community experience. Since its conception, Elder has led them into the fastest growing outdoor brand that it is today, which is on track to double in size by year's end and has expanded into three brand categories; iROCKER, Blackfin, and Nautical. With dedicated focus on top-of-the line manufacturing with design and functionality in mind, iROCKER’s investment in quality holds to their mission of creating great products that people trust, love and are proud to put their feet on. read more