Founded in 2013, IQM has designed a leading programmatic political marketing platform. The company specializes in applying a ... spectrum of advanced technologies for microtargeting, including: (i) alternative and Big Data to identify “swing” voters and their “look-alikes”, (ii) semantic analysis to understand the nature and sentiment of news and political media potential voters consume, (iii) mindset analysis to discover their disposition toward candidates and issues, (iv) programmatic creative to design campaign messages optimized to nudge voter perspectives, (v) programmatic advertising to micro-target voters across devices and channels, (vi) attribution science to measure the effect of campaigns and properly attribute effects to results, and (vii) predictive analytics to forecast results across a voter’s journey to vote on election day. read more