InterDirect is now iDfour! For the past two decades, we have been serving the data-driven marketer with solutions that empowe ... r more profitable relationships with their customers. iDfour still consists of the same great people but with a brand new identity, which more completely reflects our commitment to helping marketers unlock the actionable value hidden within their customer data. We continue to help solve the most pressing challenges facing data-driven marketers: 1. Organizations are drowning in unprecedented volumes of customer data. We CLARIFY your data sources by "wrangling" your databases of disjointed, duplicated information into one clean and meaningful source of information. 2. Marketers are unable to use data to quickly generate important insights and make decisions. You'll DISCOVER new insights into your business and get marketing intellegence at your fingertips. 3. It takes too long to execute great marketing campaigns. You can now ACTIVATE personalized messages to your customers in true one-to-one communications. 4. Engaging with customers and building loyal relationships is tougher than ever. ENGAGE with iDfour and we'll help you engage your customer. read more