Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that the value of thi ... s specific market more than doubled between 2019 and 2021, growing from 6.5 billion to 13.8 billion U.S. dollars in the three years alone. There are issues with the space that affect brands, influencers and followers. Platforms generally benefit the most from the interaction between the three players, especially from users and creators. We want to decentralise this and put the power back into the hands of brands, creators and followers. read more