Concept: iCX is an immersive and AR sports experience offering guests an ideal setting for upping their level of play or just ... lounging with friends while enjoying upscale food and beverage service. Value Driven Upscale Food & Beverage: Sit and relax in our upscale bar and restaurant with chef selected menu designed by our world renowned chefs. New Kind of Sports Experience: With the wide selection of exciting AR games, and Esports platform, our customers will never get bored. iCX concept is designed to satisfy our desire to learn, play, compete and win. read more