La Réserve hotels, Mama Shelter: in all his new ventures, Michel Reybier consistently pushes the limits so as to create trend ... setting concepts. He is now extending his vision to encompass the Schweizerhof, after taking ownership of this Zermatt landmark in 2018. Eight months of renovation in order to invite guests to enjoy a new way of living the mountain resort experience. This avant-garde concept was designed by Kristian Gavoille, whose aim is to create the nirvana of a mountain hip and chic, a veritable haven of coolness. The mineral colors and materials are warmed by the softness of wood, a distinctive alpine-related feature that is an interior decoration must-have in the Valais region, which has been given an exotic twist displaying genuine stylistic flair. Located in the very heart of Zermatt, this historic lifestyle address will become a lively hub for after ski relaxation during winter months or chilling after summertime hikes. While clearly designed for sport addicts, it will also be a perfect retreat for families seeking memorable experiences. A place where boredom has no place. read more