Hookit | AI-Powered Sponsorship - Similar companies

Hookit built the first and most powerful Sponsorship Analytics and Valuation Platform™ to quantify and track the value and pe ... rformance of sports sponsorships in social and digital media. Sponsorship is one of most powerful and authentic ways for brands to emotionally connect to their customers’ passions and interests. In today’s always streaming, mobile-connected universe, social media has forever changed the dynamics of sponsorship. Social media has enabled nearly 50B direct connections between fans, brands, and sports properties. It has transformed how athletes, teams, and leagues build and nurture their emotional connection to fans, creating massive opportunities for sponsors. Brands that haven't made social media a core pillar of their sponsorship strategy will be left behind. The best CMOs & sports marketing executives realize that social media is now central to maximizing the value of sponsorship marketing spend, which has gone largely unmeasured. Top marketing executives have increasingly applied data and analytics across all their marketing channels to drive better results. Sponsorship is one of the last marketing categories to see that happen. Now more than ever, brands must leverage social media and data to evolve their sponsorships. This is where Hookit thrives. Hookit empowers marketers to impact the bottom line by measuring sponsorship spend and partnerships against an optimized set of KPIs. As a pioneer in the Spontech space and strategic partner of the world’s largest brands, Hookit’s credibility and passion to support brands is everything. We combine live dashboards with insights and recommendations that can be leveraged across your organization to positively impact your sponsorship strategy and results. We thrive in a collaborative process, listening to what our brand partners need and adapting at speed. For more information, visit www.hookit.com. read more