To ensure that we have land to sell today where the market is going tomorrow, we strategically identify and purchase undevelo ... ped land in areas that have great potential for hyper-growth in a period of 12 to 24 months. Once we have acquired raw land in prime locations, our turn-key development approach can include management of the land entitlement process, surveys, architectural design to construction. HollyHills was formed in 1997 while looking for single family lots in the Hollywood Hills as the winding down of a home rehabilitation program Dan Bailey and his wife, HollyHills Executive Vice President Marlene Bailey had previously introduced into the greater Los Angeles metropolitan area in the early 1990’s. read more