In 2014, we launched our first Teeth Whitening Kit. The Kit ticked all the boxes. It was safe, easy to use, and completely pe ... roxide-free. Every day we’re in the lab, learning from our community, and working with leading dentists to develop products to make you look good, and feel even better. As always, we’re backed by science, and driven by the belief that smile care can, and should, be both effective and safe. We’re building the future of smile care, one step at a time. read more