We’re about more than just making great pastry… Boiled down to our essence, we’re about putting heart into food and soul into ... business. And this means there’s a particular way of doing things that makes Higgidy, ‘Higgidy.’ We need to be brave so we don’t stagnate; kind to stay true to our purpose; smart so we’ll be around and still thriving tomorrow. Each of these ingredients, held in balance, are what we look for in every team member and everything we do. Because good food is about more than just fuel and function. And because good business is about more than just profit and numbers. read more