We’re a straight-talking hair brand that believes having great hair should be simple, easy and fun – no matter who you are. S ... o, we rip up the rulebook. We whistleblow on jargon and spin. We rinse false promises down the plughole. Then we champion the very best newness, to bring you exactly what you want – before you even know it yourself. Because, when you have a good hair day, you have a happier life. And what’s more important than that? Our commitment to staying ahead of the hair curve stretches way back. In 1999, we invented the first ever professional straightening irons. Now, with years’ worth of editorial shoots and catwalk experience behind us, we’re breaking the product mould all over again. Because, we all know what it’s like: a bathroom shelf full of half-used, half-useful products that ultimately, let you down. So, it’s out with the old “regime” and in with a simple, straightforward solution: ALMOST EVERYTHING CREAM. A one-size-fits-all product, with a list of functions as long as your arm. It does exactly what it says on the tin. It puts the power back in your hands, so you can style your hair – your way. We re-write the narrative with a fresh hair manifesto that’s bolder, braver and fits with how you live your life today. We don’t build “salons”. Instead, we defy the status quo and create game-changing spaces for you to reach your hair goals, discover the very best new beauty brands and treatments – and simply work, chill or take a breather from life. Decades in the industry has left us quietly confident that we’ve got the skills, team and vision to bring you the absolute best in everything, so you can always have Great Hair. With that in mind, we can afford to take our customers and their hair – but not ourselves – seriously. Because at the end of the day, you and your hair should have fun together. read more