We are Heley International, residual FMCG pioneers for the past 40 years & the best choice for your brands journey into the d ... iscount channel. Without affecting your existing route to market we have the expertise & professionalism to deliver incremental opportunities for your residual/obsolete products in alternative sales channels. Whether you choose to sell through our co-operative of discounters across Europe or via our own Heley Bargains retail network, your product is guaranteed to reach a new consumer without compromising your brands integrity or existing sales network. Enter into Europe’s most dynamic retail sector with Heley International and join the thousands of brands already working with us to maximise channel penetration in this rapidly expanding market place. read more