HealthNow New York Inc. is one of New York’s leading health care companies that provide access to quality health care and inn ... ovative solutions for members throughout upstate New York. Headquartered in Buffalo, NY, the company is an independent Licensee of the BlueCross BlueShield Association. We have helped millions of people gain access to outstanding health care. Today, we are focused on improving quality and outcomes through strengthened alliances with our members, providers, and third-party partners. And, as we lead the way to the future of health care, our products, programs and services will inspire healthier living by: • Increasing access to ensure members get the care they need anytime, anywhere; helping members understand and optimize their benefits; rewarding healthier lifestyles; supporting community-based wellness initiatives; and advocating for healthier public policies • Partnering with doctors and hospitals to improve the quality of care all patients receive, better manage costs, support preventive care initiatives and evidence-based medicine, and drive adoption of electronic medical records and health information exchanges • Simplifying doing business with us read more