Haystack Consulting, founded in 1974, helps global brands make better and smarter decisions to drive business growth. Our tea ... m of needlefinders delivers actionable insights with deep perspective. Our "whatever it takes" approach, rooted in consumer understanding, allows us to craft bespoke research solutions. Using an array of scalable, best-in-class & innovative methodologies, we provide research & consulting solutions that help you make better & smarter decisions and create impact in your organization. We don’t just ask what is, but explore what could be: • Explore and innovate - Combining entrepreneurial agility with commercial rigour to create winning innovations in products, services and packaging. • Brand Strategy - Helping to shape a distinct and long-term future of your brand, from market and category understanding to inception and communication. • Shopper behaviour & retail strategy - Providing intuitive shopper insights that deliver a more engaging shopper experience. • Stakeholder activation - Ranging from co-creation and collaboration with internal and external stakeholders to realizing the full potential of insights across the business. read more