The Guild of Business Travel Agents originally established Guildfare Ltd in 1987 so that members could have easy and secure a ... ccess to a comprehensive range of competitively priced consolidation fares. Guildfare is now the wholesale arm of P&P Associates offering fares across all classes of travel from more than 60 airlines.UK Travel Agents are able to access discounted rates online to sell onto their customers, with ticketing provided by P&P using our own IATA license or via an XML feed to a website Guildfare is IATA accredited, holds ATOL 5360 and is a founder member of the Association of ATOL Companies (AAC). read more