The Giant Himalayan Lily is the inspiration behind the Goldmann and Son’s brand. This plant can reach up to 8 feet in height. ... However, even the most proficient gardener won’t be able to see it’s flowers blooms until the fourth or seventh year. It is a plant that requires a lot of nurturing and continued support over a sustained period of time, when it blooms; the result is a worthwhile investment. To put it simply, Goldmann and Son’s will see every investment through to the end while then providing an ongoing support network for both it’s commercial and private clients to help them bloom in both difficult financial situations and periods of growth. The Lily is composed of 5 petals, which represent the core of Goldmann and Son’s brand values: Integrity Trust Prosperity Inspire Knowledge What differentiates Goldmann and Sons PLC from its competitors is that its business model has a four-pronged approach, namely: Investments are more robustly secured by having an underwritten and fully backed LTV maximum of 65% and all investments are secured against assets. Prior to completion due diligence is carried out to ensure, as far as possible, that clients can afford to service their loan – thus keeping loan default low. Every client is offered a free company and/or personal health check along with the opportunity to commission GS to work with them via a mentoring service designed to ensure that a robust strategy is in place in order to get best value from the Asset Finance service. (Available to new start and existing businesses). Goldmann and Sons does not take any operating expenses from any investments made. “We believe that developing the opportunity of working with our clients/companies to help them develop robust strategies for the future; rather than just offering loans, will become the new paradigm for the industry, with the lender and the borrower working together to develop real ‘win’ ‘win’ scenarios – thus changing the face of Lending.” The company Mission is as follows: ‘We are committed as a business to operate with integrity and diligence and thus create an organisation which is fair, transparent and ethical’. read more