Safely Segmenting the World Global Data Resources (GDR) use privacy-safe offline census data to segment +46 million different ... neighbourhoods in 17 key consumer markets across EMEA and the US. Neighbourhoods reflect lifestyles, and lifestyles are key to consumption choices. Neighbourhoods are stable and have no individual private data. GDR is the owner and developer of the IDFree targeting tool at idfree.com. Together with our transparent data partners, we offer effective & cookieless online omnichannel targeting - safe & easy to incorporate with the advertising strategy. read more