The complexity of the daily Amazon business can be overwhelming to manage which is why so many Amazon agencies focus on only ... one segment of the flywheel. Global Overview has developed the tools and the team to support all functions within Amazon, as our experience proves there must be a focus across the Amazon business to keep the flywheel moving and to optimize sales, profit and brand equity in the long-term. Global Overview approaches Amazon holistically. To drive the Amazon flywheel, we synthesize operational fundamentals, retail expertise and a strategic approach to self-service display and sponsored advertising, which is powered through our proprietary machine learning tool. We support seller and vendor businesses and are constantly working to capitalize on the opportunities that diversify our partners’ reach by leveraging Global Store, B2B, Fresh and Now. Our team's diverse backgrounds across retail, CPGs, advertising and creative fields, provide the foundation for knowledge, expertise and talent to help brands excel beyond their expectations. And we do that by striving to achieve by three objectives for our partners every day: 1) Drive profitability 2) Deliver higher market share 3) Build brand equity The GO team has a passion for brands and a mission to bring empathy, integrity, knowledge, clarity and awareness to our partners as they navigate the uncertainty of the Amazon platforms. GO has headquarters in Minneapolis with offices in Seattle and Los Angeles. Reach out to us for more information at info@123goecom.com. read more