Giro was founded more than 30 years ago by Jim Gentes, a man with an obsession for design and answering unmet needs. That obs ... ession led him to start making his own products, and ultimately resulted in a company committed to serving the rider through personal expression and advanced performance. Our world has changed dramatically in the past three decades, but Giro has remained steadfastly committed to serving enthusiast riders. We are and always will be a product brand. We argue for weeks about the difference of less than a millimeter in a footwear last, of a headform or the chamfered edge of a vent. We are the brand that sweats the details. From an opening price point helmet to the fit and fabric of our t-shirts to the positive click that the Switchblade makes when the chinbar is engaged. It’s that attention to detail that sets Giro apart. We understand that riding is more than just a fleeting hobby or a passing fad. Riding is the best part of a great life and your equipment deserves attention to the smallest of details. It’s because you keep climbing. That’s why we do what we do. So as long as you keep striving for faster, bigger and better, we’ll keep making the gear that gets you there. read more