Gerson & Gerson, Inc. is celebrating over 85 years of bringing the joy and beauty of a new dress to girls around the world. I ... n 1935, Max Gerson and his brother founded our family business for the purpose of delighting their daughters and girls everywhere. In 1970, the company began distributing its dresses under the label Bonnie Jean. Bonnie Jean remains a family business today. Over the years, we have maintained the notion that our dresses should make girls feel beautiful, whimsical and above all confident. The Gerson & Gerson family looks forward to dressing your daughters for generations to come. read more