For those who believe the complexity of wealth should be managed to bring families closer together, GenSpring exists to be a ... collaborative community of individuals, families and committed professionals focused on growing wealth in support of the family’s enduring values. Our purpose is to objectively manage the issues that keep members awake at night so they can enjoy the moments in life that matter. GenSpring exclusively serves ultra-high-net-worth clients of SunTrust Private Wealth. read more