GenieChef™ began manufacturing goods for restaurant dealers and distributors in 1994 as a private label manufacturer headquar ... tered in Rochester, New York, where the company remains today. Our success formula：QUALITY, SERVICE, AND PRICE = "MAGIC" While private label manufacturing menu covers, aprons, mops, bar towels, microfiber products, and various smallwares for large restaurant supply companies, a growing number of customers asked us to manufacture and inventory our own line of best price, high quality, high value restaurant and hotel products. One customer even commented that the quality of our products and our customer service are so good, and at a price that is so much less than any competitor, that they said we are indeed "magic". Thus came the beginning of the GenieChef™ line of quality products. NO MINIMUMS, GREAT QUALITY, USA INTEGRITY, DEPENDABILITY, EASY, UNBEATABLE PRICE…that’s what you can count on. Learn more at geniechef.com. read more