The first automotive luxury brand to come to market in over a decade. The world of luxury automotive is crowded with aging st ... ars. While many drivers are content to embrace the antiquity of innovations past, there are drivers among us who want to stretch their imaginations further; those who yearn to not just reach into tomorrow, but to grab it by their hands and command every detail of tomorrow's driving experience. This is the conscious evolution that drivers embrace more and more each day with the understanding that luxury is not a concept held prisoner by the pages of a magazine, the pixels of a photograph, or a frames of a video, but rather one that benefits the overall quality of your life on the road. It's the guiding principle behind Genesis of Tuscaloosa, and the core of each model in our lineup. read more