By combining traditional insurance with a scientifically backed wellness programme, Generali Vitality motivates members to li ... ve a healthier lifestyle. Vitality, launched in 1997, is the world's largest, scientifically proven programme and has expanded its global operations to the United Kingdom, the USA, Asia with over 7 million members. Generali Vitality combines actuarial, behavioural and clinical tools in a step-by-step programme that helps members improve their health through wellness activities and healthy lifestyle choices. Members receive rewards for getting healthier, which ultimately has a positive impact on the prevalence of mortality and morbidity experience in the insurance business and in society. Generali Vitality is currently available in Germany, France and Austria, a European-wide rollout is planned for the near future. To find out more about Generali Vitality, come and visit us at www.generalivitality.com read more