We have a simple goal: to give our jewelry-savvy fans the trend-driven design and quality craftsmanship they seek and crave – ... at fair, affordable prices. Think of us as a guild comprised of best-in-class artists, metalsmiths and production specialists. We source our materials through an elite network of suppliers based around the world: There’s no middle man between the wholesale market and our jewelers’ workbenches. We have no splashy marketing campaigns to fund or sky-high commercial rents to pay. And we pass the savings – up to 80% off retail prices – on to you. Whether you’re buying a glamorous $60-bauble to perk up a party outfit (or your mood!) or are looking to acquire a $1,000 showpiece at an unbeatable price, you’ll never have to compromise your standards. Each piece is made to order – our hassle-free, 30-day return policy is a testament to the confidence we have in the extraordinary quality of our designers’ work. We listen to your feedback and use it to inform what we create; we’ll even work with you on a custom design. We know you’re as passionate about jewelry as we are – welcome to the GemRoc family. read more