Gem is our radio station for the East Midlands, serving almost half a million listeners each week making it the most listened ... -to commercial station in the region. Our music and content targets that all important 25-44 market, playing the biggest songs from today and the last 15 years that will make you want to dance and sing along with. Gem is also the home of Jo & Sparky who wake up the East Midlands every weekday morning, as well as the hugely popular Throwback Hour, and Kids Tell Fibs game. The East Midlands can rely on us for local news, entertainment and a sing along to the best music. read more