At Frida, we are on a mission to prepare all parents for the everyday unfiltered realities of parenthood by creating simple y ... et genius solutions to age-old challenges. Over the past 7 years, the Frida Baby brand, built from the trust we created with the cult-favorite Nose Frida, the SnotSucker, has launched over 100 items – and has spurred the recent launch of Frida Mom. Today, Frida Baby holds over a 60% share of its main category and can be found in over 35,000 stores throughout the US – including Target, Walmart, BuyBuy Baby, Nordstrom, CVS, Walgreens and of course Amazon. Plus, the brand can now be found in over 20+ countries worldwide. This past spring, Frida Baby was named Fast Company’s Most Innovative Companies driven by our commitment to providing parents with both product innovations and real, honest messaging. read more