Welcome to Fragrance Direct - Founded in 1993 by CEO Rick and Katie Jowle, Fragrance Direct began by focusing on the fragranc ... e market and have expanded throughout the years to include an array of beauty products to suit your every need. We launched our first website in 1998 and have been an online pure play retailer ever seen. Over the last few years we have strengthened our relationships with leading beauty suppliers to make sure we can always offer the best and latest products. Today, Fragrance Direct is one of the UK’s leading online beauty and fragrance retailers. Stocking over 14,000 products and 600 leading brands in the fragrance, skincare, makeup, haircare and gifts category. We aim to be the obvious choice for all your beauty essential needs, at the best price. To keep up with all the latest fragrance and beauty updates, follow us on social: Facebook.com/fragrancedirect Tag us in your beauty hauls and keep up with all things Fragrance Direct over on Instagram.com/fragrancedirect Tweet us @ Twitter.com/fragrancedirect read more