Fradi is a dynamic brand, and it means charm, seduction and attraction; that’s what we want it to convey: a merging of style ... and innovation. The story of the brand begins in Martina Franca, Apulia, a land with a millennial history, a land with unique landscapes, nature and environment; Fradi is an idea of two brothers, Domenico and Francesco Dimarco, both with a common passion, and engaged in doing business in a land answering the call of clothing production, with the will to emerge, typical of entrepreneurs used to exciting challenges. Our goal is to make Fradi a brand known for skillful working, a return of Italian productions, appreciation for specialized working, a unique manufacturing heritage that must be preserved. A network where each enterprise is specialized in a specific production area, and is chosen in every single region of the Country. An outsourcing strategy for Italian craftsmanship, to offer our customers all Italian excellence. Our ambition is to grow the best Italian manufacturing tradition, getting better and better with every collection, in order to fulfill the most demanding needs, but, above all, in order to make more and more people chose our elegance in their daily life. Sophisticated fabrics for a new wardrobe. Creating a wardrobe which is various, multipurpose and functional, perfect for all occasions, a guide in style, with sophisticated fabrics and artisanal quality. A research of sustainable, ethical products, made with the highest respect for the body and the environment. A different look at fashion: design is made to transcend seasons. Clean, sharp, clear lines, that stay as simple as they can possibly be, and “simplicity” means “class”. Beauty and quality of clothing go hand in hand with functionality, serving our needs; clothes are made to make us feel at ease and face every occasion with elegance and comfort. read more