Forty Winks was established in 1983 by six Victorian bedding retailers. And our franchisees have owned the Forty Winks busine ... ss as shareholders from 1995. Since then, we’ve grown to 100 stores nationwide and employ more than 600 people. Plus each of our stores are Australian owned and operated. Forty Winks is serious about sleep. Sleep. We all need it, our minds and bodies crave it, and as a society, we largely take it for granted. But sleep science has proven that simply closing your eyes and doing nothing at all is actually doing something incredible. In fact, a lot happens during sleep that helps us live longer, healthier and happier lives. Long term lack of sleep affects the immune system and well as the brains ability to process information and emotions . The short term benefits are better memory and better physical performance. The cost to the economy and strain on health resources has never been higher. read more