Founded in 1996, fizik's mission is to make the most sophisticated, inspiring and beautiful gear for the world's most discern ... ing cyclists. The passion for design and performance behind fizik's diverse product range for road, off-road and triathlon is expressed through the countless victories in the pro peloton, being the choice of the most inspiring athletes and winning many design awards. fizik is committed to providing the ultimate in saddle, shoe, bar-tape and component design - combining comfort and light weight withtechnology and innovation. Through physiological research, anatomic studies and advanced technological development, fizik has succeeded in creating that perfect combination. read more