Five Star Alliance, the leading web site for luxury hotels, features the Internet's most comprehensive collection of luxury p ... roperties. The company's mission is to serve luxury hoteliers by delivering incremental sales. Five Star Alliance provides luxury hotels with exposure to a large, worldwide audience of upscale travelers, and enables hotels to leverage the online distribution channel while protecting their brand and maintaining control of their inventory. By focusing 100% on luxury properties, Five Star Alliance offers affluent travelers an unparalleled resource for discovering, researching, and booking the world's best hotels. read more