First Supply® is a leading main channel distributor providing industrial customers and building contractors with an extensive ... line of products and services. First Supply features manufacturer product lines in the plumbing, heating, air conditioning, builder, waterworks, pump, well, septic, industrial and municipal markets. Midwest Locations: Appleton WI, Brainerd MN, Brookfield WI, Cedar Rapids IA, Delavan WI, Dubuque IA, Eau Claire WI, Freeport IL, Green Bay WI, Janesville WI, Kenosha WI, La Crosse WI, Madison WI, Oak Creek WI, Oshkosh WI, Owatonna MN, Platteville WI, Plover WI, Racine WI, Rhinelander WI, Rochester MN, Rockford IL, Sheboygan WI, Tomah WI, Twin Cities, Wausau, WI, West Bend WI, Winona MN and Central Distribution Center in La Crosse, WI. We are: Family Owned and Operated — Since 1897 Recognized by National Suppliers Top 30 Wholesalers in the US WaterSense® and Energy Star® Partner (2008) We have been selected for the following honors: Showroom of the Year — Supply House Times (2017) Wholesaler of the Year — Plumbing & Mechanical Magazine (2011) Wholesaler of the Year — Supply House Times (1989) Industry Partner Award — Wisconsin PHC and Master Plumber Association read more