In 1904 the Smith Family had a vision to create a community bank with you, the customer in mind. Over 100 years later, First ... National Bank of River Falls continues to be locally owned and operated while proudly serving the Pierce and St. Croix County area. The First National Bank of River Falls and Smith family generously support local causes, organizations, and non-profits. We believe our contributions can help your families live, work and play in a better place. We believe here at First National Bank of River Falls in providing personalized service that customers expect. We take care of our customers, employees and our communities. In addition to banking local, our customers have more convenient, easy to use options for banking anytime, from anywhere. Bank while you are “on the go” with our Online Banking and Mobile Banking products. If you are a current customer...thank you for your business, and for being a part of the First National family. If you are not a customer, we would appreciate the opportunity to show you the "First National Difference." Feel free to stop by or call any of our offices or contact us with any questions you might have. Member FDIC. Equal Housing Lender. read more