At First Choice Liquor, we have a huge range of liquor at some of the cheapest prices. Started in 2005 by Coles, First Choice ... has grown rapidly to over 75 liquor stores Australia wide. With thousands of different wines, Champagne, Beers, Ciders, Premixed Drinks and Spirits, both in store and online, you’ll be spoilt for choice. Recently, award winning author and wine advisor Matt Skinner has joined us to help our customers choose their next beverage. The heart of our business is our friendly, helpful team, and we’re always on the lookout for highly motivated, hands-on people who wish to join us in both permanent and part time positions. read more