Founded in 1994, FINE+RARE has grown into one of Europe’s largest fine wine merchants. Having started with just three men, an ... idea and a small office in West London, our offices in London and Hong Kong now hold more than 80 staff, speaking thirteen different languages, selling wine to all corners of the globe. HOME Hong Kong is our brand-new contemporary retail and private members’ space in the prime central district of Hong Kong. HOME Hong Kong is a truly one-of-a-kind space for fine wine expertise and knowledge, a place for collectors to discover, drink and purchase exceptional wines. HOME Hong Kong is bringing together the living stories of the rarest, curated collectibles and celebrate the craftsmanship and beauty behind them. WHY CHOOSE FINE+RARE? Our pricing model is radically different to most merchants. Rather than holding and financing stock, we create a unique marketplace by sourcing from thousands of different suppliers – direct from growers, from private collectors and trusted trade suppliers with prices constantly being matched to the industry. Private client reserves on sale exclusively through us means that thousands of wines are immediately available, while a further £150m+ of wines are available to ship to order from the wider international marketplace. This provides our customers with the broadest choice available anywhere – all at competitive market prices. Plus, with no stock of our own to ‘push’ or finance, we are completely impartial in our selections and recommendations. As well as an unmatchable range, our marketplace offers transparency and supreme agility. We can move quickly to find the next big thing, or that impossibly obscure Italian wine that no-one else can offer. Please get in touch with us if you would like to speak to us about buying wine or selling wine through us: email: wine@frw.co.uk or call +44(0)20 7089 7400. We look forward to hearing from you! read more