Phil Prosser Prior to founding Feedback ASAP, he was the founder and CEO of GAPbuster Worldwide in 1994 and took the business ... to become the world’s largest mystery shopping company in the world with 270 staff and 200,000 shoppers by 2009. He has worked at the global level with some of the world’s leading brands such as McDonald’s, Yum and Shell along with category leaders like AT&T, Ladbrokes, United Parcel Service, Body Shop, Carrefour, Starbucks, UK Post, Texaco, Dixon Group, 3 Mobile and Carphone Warehouse. Prior to GAPbuster he was an award winning Marketing The competitive edge comes from the quality of the experiences you deliver, the immediacy of your customer feedback and the action you take. Feedback ASAP’s smart new system uses the voice of your customer in real time to drive improvement in customer retention and loyalty, where it absolutely matters most at the point of experience. Using the latest in mobile phone technology, we enable today’s busy customers to voice their say anytime and anywhere. Brands live or die by the quality of word of mouth. Feedback ASAP identifies the real difference between customer expectations and actual experience. read more