We started out as a local bike shop way back in 1921. And despite growing into the UK’s largest cycling retailer, we’re still ... obsessed by life on two wheels. Our 60 stores are full of people who get really giddy about bikes – riders and mechanics who’ll happily share their knowledge and experience with you. Our website has become the place to go for the best bikes and deals on all things cycling but that doesn’t distract us from trying to get everyone out and about on their bikes. It’s why we put on over 40 organised RIDE IT events a year. Why we host Fix It maintenance classes in our store workshops. And why we’re one of the biggest backers of the Government’s scheme to more people riding to work we launched the Ride-to-Work scheme. We’re all about helping people get out there and Enjoy the Ride. read more