About Ethel M Chocolates Just outside of Las Vegas in the arid Nevada desert is an unexpected oasis of fresh-crafted gourmet ... chocolate making. Welcome to Ethel M Chocolates. Surrounded by a botanical cactus garden of rare scale and beauty, you will find delicious fresh chocolates passionately made by the Mars family. Inspired by Ethel Mars‘ pursuit of the perfect chocolate, Forrest Mars Sr. created Ethel M, named in his mother’s honor. Using her timeless recipes, Forrest set out with a vision to share the joy of fresh-crafted quality chocolates, and went to great lengths to uphold Ethel’s high standards of quality. Forrest settled in the heat and heart of the desert where he was able to source the liqueur he needed to produce Ethel’s famous liqueur-filled chocolates. He took to producing the unique spirit-based fillings directly in-house so that quality would never be compromised. This has become a signature practice at Ethel M, as mastering fresh-crafted fillings and chocolates commands a skillful mix of art and know-how. Today, Ethel M chocolates are still crafted in small batches with the freshest and finest ingredients, and never with preservatives, for a uniquely fresh flavor and texture. Ethel M invites everyone to share in the experience of chocolates crafted at the peak of freshness. Learn more at EthelM.com read more