“SHOWING THE PIVOTAL ROLE MARKETING PLAYS IN CREATING, MAINTAINING, AND ENHANCING CUSTOMER EXPERIENCE, ENGAGEMENT, AND LOYALT ... Y” Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success. read more