Serving the 11 northeastern counties of New York State, Empire BlueCross (Empire) is on a mission to materially and measurabl ... y improve the health of New Yorkers. Empire is the trade name of Empire HealthChoice Assurance, Inc., and Empire Blue Cross Blue Shield HMO is the trade name of Empire HealthChoice HMO, Inc., independent licensees of the Blue Cross Blue Shield Association. Empire is committed to improving lives and communities, and in 2020, Empire BlueCross was named one of Albany Business Review’s Best Places to Work. read more